Overview
Usage, cost, and health across the last day, week, and month.
North star · clips per WAU
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trailing 7d ratio · target ≥2 (median), ≥4 (power users)
New users · 7d
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vs prior 7d
Activation rate
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install → first finding viewed · target ≥40%
W4 retention · latest aged cohort
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target ≥6% good · ≥12% great
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Trends · last 30 days
Clips per WAU · 7d rolling
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WAU / MAU · stickiness
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Findings success · ≥1 finding
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Daily sessions
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Daily cost
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Daily active users
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Daily new users
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Events · last 30 days
Grouped by category. Each card shows the count + change vs. the immediately-prior window of equal length, and the 30-day daily trend.
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Activity patterns · last 30 days
Day-of-week + hour-of-day, normalized to each event's user-local timezone.
Day of week
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Hour of day · user-local
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